Events   •   BID Events

Book Hill in Bloom

March 20, 2021 - April 11, 2021 12:00 AM - 11:59 PM
Book Hill (Wisconsin Ave from O St to Reservoir Rd)

Pink Petal Season

Georgetown is celebrating DC’s cherry blossom season with a new Book Hill in Bloom promotional event, March 20 – April 11. More than 25 small businesses on upper Wisconsin Avenue are participating by decorating their storefronts with pink and cherry blossom-themed decorations, offering special promotions, and donating prizes for an enter-to-win drawing. Details below!

Art in Bloom

Book Hill Park (near the intersection of Wisconsin Ave & Reservoir Road) was also selected as one of 26 locations to host a giant cherry blossom sculpture as part of the National Cherry Blossom Festival’s citywide Art in Bloom program.

Artist Cory Oberndorfer was selected to paint and transform this blossom (which you can sit in!) into a beautiful work of art, on display March 20 – April 30. Named “Ice Flavors”, each petal of the cherry blossom sculpture is dipped in a color inspired by ice pop flavors: strawberry, orange, lime, blue raspberry, and grape. Take a pic with the sculpture and post with #ArtinBloom, #BookHillinBloom, #StepintoSpring, @CherryBlossFest and @officialgeorgetowndc.

Cory is an artist fixated on nostalgia, American popular culture, and the joy of life’s simple pleasures. His colorful work has been featured in galleries and art centers across the country, including California, Utah, South Carolina, and the mid-Atlantic region. You can see more of his work on Instagram @unclecory.

Book Hill Specials

From pink martinis and cherry pastries, to cherry blossom manicures and 50% off jewelry, Book Hill is opening its doors for a new season in Georgetown.

Fashion & Accessories

LiLi the First (1419 Wisconsin Ave) / Discover their 2021 international spring collection.

Pretty Chic (1671 Wisconsin Ave) / 50% off all jewelry.

Signature (1626 Wisconsin Ave) / 10% off new 2021 collection of evening and Prom dresses + complimentary donuts and cupcakes from 11:30 am – 2:30 pm.

Village Art and Craft (1625 Wisconsin Ave) / Free gift with purchase over $20, 12 pm – 4 pm.

Food & Drink

Bacchus Wine Cellar (1635 Wisconsin Ave) / 15% off six still wines and 20% off a case. Freshen up your wine fridge with their new Spring wines.

Bakery and Cafe La Jolie Bleue (1560 Wisconsin Ave) / Assorted Mediterranean treats, and Baklava available Tuesday – Thursday from 1 pm – 5 pm.

Boulangerie Christophe (1422 Wisconsin Ave) / Biscuit Joconde dessert with light cream and cherry mousse.

City Sliders (1529 Wisconsin Ave) / Cherry blossom special prefix menu, plus pink martinis, Monday – Sunday.

Jaco Juice & Taco Bar (1614 Wisconsin Ave) / Limited-time cherry blossom smoothie (cherries, banana, pineapple, agave (optional) coconut water and coconut shavings) and cherry blossom acai bowl (cherries, yogurt, banana and pitaya blended, with chopped almonds, coconut shavings, chia seeds, dried cherries and granola on top) available, each for $6.

Officina (1525 Wisconsin Ave) / Enjoy a bottle from their Mercato from 1 pm – 6 pm with no corkage fee, Wednesday – Sunday.

Patisserie Poupon (1645 Wisconsin Ave) / Pink-themed pastries.

Spicez (1610 Wisconsin Ave) / Spiced chai with coconut cookies special for $9.50.

Thomas Sweet (3214 P St) / March 30 only, get 15% off a small cone or cup of ice cream for “Special Thomas Sweet Tuesday”.

Art & Home

Calloway Fine Art & Consulting (1643 Wisconsin Ave) / $5 off cherry blossom photo magnets when you use code “blossom” at checkout. Photo magnets will be available online and in-store; the gallery is open Tuesday through Saturday.

Oliver Dunn and Moss & Co. (1657 Wisconsin Ave) / Gift with purchase over $100.

Scilla + Luna (1675 Wisconsin Ave) / 20% off their entire online shop.

Washington Printmakers Gallery (1641 Wisconsin Ave) / Gift with purchase.

Salons & Spas

Casabella Salon (1436 Wisconsin Ave) / Cherry blossom spa pedicure and manicures at discount prices.

Lumen Salon (1502 Wisconsin Ave) / Free virtual consultation plus $25 off your first color appointment with Hannah when you book your appointment before April 11 with the promo code BLOOM25. Text BLOOM25 to (202) 676-6313 to schedule.

Salon ILO (1637 Wisconsin Ave) / Complimentary Kerastase treatment when you book a manicure and/or pedicure with your hair service, plus 10% off all Kerastase products. *Must indicate you want this treatment when booking your service.

Violet Salon (1513 Wisconsin Ave) / First-time guests will receive half-off blowdrys with select stylists, Tuesday – Saturday from 10 am – 6 pm.


Carpe Librum Pop-Up (3217 P St) / Visit the Chase Bank parking lot Sunday, March 21 from 10 am – 5 pm to browse thousands of books, CDs, DVDs, and vinyl records, all on sale for under $6. There’s something for everyone at this sale: children’s books, teen reads, brand-new bestsellers in amazing condition, classic vintage hardbacks, and more. Carpe Librum is a local donation-based used bookstore benefiting the DC nonprofit Turning the Page.

Chase Bank (3215 P St) / New Chase clients will receive $200 when opening a checking account with a qualified direct deposit within 90 days of account opening.

Just Paper and Tea (3232 P St) / Cherry blossom gift with purchase.

Enter to Win!

Customers can enter-to-win one of several great prizes worth a total of more than $1,000 when they mention “Book Hill in Bloom” in-store at participating Book Hill in Bloom businesses. Names will be pulled at random at the end of the event.

Prizes include: $25 City Sliders gift card, $30 gift card from REDDZ Trading, Pretty Chic scarf, Washington Printmakers Gallery print, JP Morgan Chase & Co. Old Fashioned glass set, bottle of Bacchus Wine Cellar’s new favorite white wine, La Jolie Bleue assorted handmade sweets, $50 Jaco gift card, Kerastase luxury box from Salon ILO, Just Paper and Tea basket of assorted stationery, collection of jewelry from Signature, a free haircut at Violet Salon, framed Japanese woodblock print from The Opportunity Shop, and an Oliver Dunn and Moss & Co. basket tote.

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