Events   •   BID Events

Book Hill in Bloom

March 20, 2022 - April 17, 2022 12:00 AM - 11:59 PM
Book Hill (Wisconsin Ave from O St to Reservoir Rd)

Pink Petal Season

Georgetown is celebrating DC’s cherry blossom season with its annual Book Hill in Bloom promotional event, March 20 – April 17. More than 15 small businesses on upper Wisconsin Avenue are participating by decorating their storefronts with pink and cherry blossom-themed decorations and offering special promotions. Details below!

Art in Bloom

ABCDC by Takoma Park, Md.-based artist Jesse Kirsch was created for the National Cherry Blossom Festival’s 2021 public art exhibition, Art In Bloom. This beautiful sculpture now has a permanent home in Georgetown, and currently resides in the small park in front of 1666 Wisconsin Ave NW.

Inspired by antique wood type from the world of letterpress and the alphabetized streets of Washington, DC, each letterform has a unique shape and history – much like the city, its iconic cherry blossoms, and its people. A hidden message among the jumble of letters aims to bring viewers hope for a better day to come. Take a seat, snap a picture, and tag @noplanpress and @OfficialGeorgetownDC! To get in on the artistic action, join Jesse on Saturday, April 9 from 10 am – 1 pm for a free outdoor letterpress demonstration. Print your own letterpress coaster featuring ABCDC on an antique 1960s printing press.

DC's Best-Kept Cherry Blossom Secret

Stroll cherry tree-lined gardens and walkways at the 10-acre Dumbarton Oaks estate, a few blocks north of Book Hill at 1703 32nd St – and one of DC’s best-kept cherry blossom secrets.

Set on a slope at the bottom of the garden, Cherry Hill is a mixture of cherry species, including Prunus sargentii, Prunus subhirtella, and Prunus x yedoensis. All the Instagrammable cherry blossoms, without all the Tidal Basin crowds!

Book Hill Specials

From cherry blossom cocktails, to an art exhibit and 50% off jewelry, Book Hill is opening its doors for a new season in Georgetown. Check out our participating businesses, below!

Fashion & Accessories

LiLi the First (1419 Wisconsin Ave) / Festive open house on 3/19 from 10 am – 6 pm, introducing new spring collections from around the world. That weekend, all donations to House of Ruth will be matched.

Pretty Chic (1671 Wisconsin Ave) / 50% off select jewelry.

Village Art and Craft (1625 Wisconsin Ave) / Free Indian handicraft pillow case with $30+ purchase.

Food & Drink

Bacchus Wine Cellar (1635 Wisconsin Ave) / 10% off French rosè wine.

Boulangerie Christophe (1422 Wisconsin Ave) / Try their spring take on tiramisu, with cherrymisu!

Cafe Georgetown (3141 N St) / Stop by through March 27 for some truly impressive latte art, with a cherry blossom latte!

City Sliders (1529 Wisconsin Ave) / Special slider featuring Korean pork belly, crispy slaw, watermelon radish, cilantro, fresh jalapeno, and Gojuchangh aioli sauce.

Compass Coffee (1351 Wisconsin Ave) / The Cherry Blossom Blend is a tribute to the spring season, crafted with beans sourced from Ethiopia and Guatemala, and featuring an assortment of fresh cherry and vanilla flavors whose intricate aromas precede a crisp finish. A sweet and floral pink Cherry Blossom Cream Cold Brew is also available.

Fountain Inn (1659 Wisconsin Ave) / Specialty cherry blossom cocktail and zero proof cocktail menu, Wednesday – Sunday, 5 pm – 12 am.

Spicez (1610 Wisconsin Ave) / Ginger chai and a dozen coconut cookies for $8, 11 am – 2 pm.

Art & Home

Addison/Ripley Fine Art (1670 Wisconsin Ave) / Exhibition featuring DC artist Frank Hallam Day’s nighttime photographs of the cherry blossoms.

Calloway Fine Art & Consulting (1643 Wisconsin Ave) /In celebration of DC’s cherry blossoms and Women’s History Month, make any $500+ purchase of artwork by a woman artist and get a free Karen Silve notebook. Our cherry picks this season are Matthew Langley’s small framed paintings! Buy any two of his pieces and get a free copy of his book, A Year in Painting.

Shop Made in DC (1353 Wisconsin Ave) / Cherry blossom mugs from Becky of RCS Ceramics, Sakura candles, cherry blossom cocktail syrup, art prints, and more – all part of Shop Made in DC’s cherry blossom collection.



Georgetown Neighborhood Library (3260 R St) / Cherry blossom take-home crafts and books for circulation.

The BIDness Newsletter

Get the weekly scoop on sales & events in Georgetown.