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The Sports & Entertainment Group Office Testimonial

Adisa Bakari

Company: The Sports & Entertainment Group, an agency that represents professional athletes. We handle all business and legal matters including contract negotiations, on and off sports deals, sponsorships and marketing, and activations.

Role: Principal Founder & CEO

Office address: 1054 31st Street NW, Suite 18

Employees: 8

In Georgetown since: 2016

Why Georgetown?

Your previously worked for the law firm Kelley Drye and Warren, also located in Georgetown. Did that influence your decision to open your own business here? Were there any other factors?
I am a native Washingtonian and I was born and raised here. I have always been open to having the business here. I had my few respective years at Kelley Drye, and I was with another law firm for 16 years that’s located at the edge of Georgetown on M Street. Georgetown has always been a destination spot, both for commercial and residential leisure, and for us it was the ideal location. We looked at other locations like National Harbor, Old Town Alexandria, and the Wharf, and they had their own individual characteristics that were inviting, but nothing as comprehensive and complete as what was being offered at Georgetown. I love the historical aspects of Georgetown in the midst of residential homes and businesses.

Does your office location influence a prospective client’s decision to sign with your agency? 
The clients who are from the DMV visit DC and appreciate its locale. Georgetown is connected to everything – whether they’d like a tour of the National Mall, or are looking for luxury hotels, dining, or shopping, it’s all here. The character-rich architecture of so many buildings – including ours – is unique. We have exposed brick and stone, and our office was the original office of IBM computers. As a descendant of enslaved Africans, my ancestors have a connection to Georgetown. The golden dome on the corner of Wisconsin and M Street was a notorious trading post. Georgetown has such a rich history, and at one point was a predominantly African American community. You can’t find all of the things I just mentioned – the mix of commercial and residential, the architecture, the history, the locale and proximity to everything – anywhere else. It’s a headscratcher why anybody would want to be anywhere else.

What are some of the most unexpected benefits of working in Georgetown?
Being in this location prompted me to learn about the history. My office used to be a nightclub where the likes of Teddy Pendergrass and Barry White used to party in the 70s. All these things were happy surprises when we moved in.

What do your employees like most about working in Georgetown?
The commute. It’s relatively seamless, whether they live in Northern Virginia, Silver Spring, or any other part of Maryland or DC. They certainly like having parking for Canal Square. I also think they like the mystique of Georgetown. It still carries a certain lore for the people who grew up in the DMV, and the idea of having an office in Georgetown still packs a bit of a punch.


Out-of-Office Favorites

Coffee Shop: I’m not a big coffee drinker, but I drink a morning coffee just to get going. I go for Starbucks.

Lunch Spot: That’s a difficult one. We’re kind of a fast-paced business operation, so given our location, we walk out the office and across the street to il Canale and the other Italian restaurants on 31st Street.

Happy Hour: Bourbon Steak

Spot to Come Up With New Ideas: Walking along the C&O Canal with a cigar, or walking along the waterfront at Washington Harbour. Running along the Canal also helps me decompress. I’m a Pisces so I feel calm with – and near – water.

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