New Cashmere Store Opening in Georgetown

The Washington Business Journal reported that cashmere apparel company Naadam is opening in Georgetown this fall. The New York direct-to-consumer company debuted in 2013, and will be entering the DC market at 3003 M St. NW, following a pop-up in Tysons.

NAADAM was founded by Matt Scanlan and Diederik Rijsemus, two college friends who traveled to remote parts of the Mongolian Gobi Desert, became friends with the local herders, and saw first-hand how traditional cashmere traders and brokers drive up prices and take the profits. By cutting out these middlemen, Matt and Diederik realized they could pay their herder friends more while selling premium-quality clothes for less.

Sweaters, hoodies, sleepwear, outerwear, and accessories will all be available at the Georgetown location. Stay tuned for an official opening date!