JamesAllen.com is the only retailer to present each of its ring settings and more than 200,000 conflict-free diamonds, all hand-selected in highly magnified 360 HD. In fact, its 360 Diamond Display Technology has caught the attention of diamond manufacturers worldwide, giving JamesAllen.com the first pick of the best gems anywhere. We see the stones first and choose only the best. Hundreds of customizable styles, 24/7 Customer Service (including the first-ever real-time diamond inspection service where our experts share their screen with customers) and a 100% money-back guarantee are all part of what keep our customers happy. JamesAllen.com believes in providing meaningful education, friendly support and total transparency every step of the way.