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NEW IN GEORGETOWN
What's new in Georgetown? A lot, actually! Georgetown may be DC's oldest neighborhood, but it continues to attract new retail, restaurants and office tenants every month.
+ Amazon Books (3040 M St) - The first in this chain of retail bookstores opened in Seattle in 2015, and has been expanding nationwide ever since.
+ South Moon Under (1065 Wisconsin Ave) - What began as a small surf shack in Ocean City, Maryland in the summer of 1968 has since evolved into an upscale casual shopping destination inspired by beach life.
+ Insomnia Cookies (3204 O St) - Founded in a college dorm room in 2003 at the University of Pennsylvania, Insomnia has since specialized in delivering warm, delicious cookies right to the doors of individuals and companies alike – until 3 am! Cookies, brownies, cookie cakes, ice cream, and even cold milk -- they'll have it.
+ Georgetown Barbershop Company (3279 M St) - The M Street addition prides itself on bringing back the old-style barbershop, complete with hot towels and straight razors.
+ Marine Layer (3242 M St) - Described as 'absurdly soft clothes designed in San Francisco and enjoyed by all,' need we say more?
+ Georgetown Allure (3288 M St) - D.C.'s newest state-of-the-art facial and aesthetics spa is located in the heart of Georgetown's historic M Street, where it's all about the three R's: Renew, Rejuvenate, Revitalize.
+ Brandy Melville (3307 M St) - The hip retailer sells trendy fashions & accessories aimed at young women.
+ Kendra Scott (3307 M St) - With retail stores nationwide, Kendra Scott offers fine and fashion jewelry, beauty, home decor, and decorative items and accessories.
+ Oki Bowl Ramen (1608 Wisconsin Ave) - The quirky noodle house serves ramen & sake bombs in a space packed with various lights & curios.
+ Trunk and Drawer (3109 M St) - Trunk and Drawer is the curator of the less conspicuous aspects of a fashionable male wardrobe. They offer high-quality undergarments, socks, loungewear, swimwear, and accessories.
+ DUXIANA (3307 Cady's Alley) - The newest addition to Cady’s Alley, DUXIANA, is the exclusive seller of The DUX® Bed, with over 90 years of research and development. DUXIANA also carries a wide selection of luxury fine linens and down.
+ Blue Bottle Coffee (1046 Potomac St) - The Bay-area coffee company has become one of the country's most successful third-wave coffee companies in recent years, expanding to New York, Los Angeles and Tokyo.
+ Falafel Inc. (1210 Potomac St) - After opening in mid-May, the casual falafel joint has more to it than meets the eye: For every $10 customers spend, Falafel Inc. plans to donate the cost of feeding a refugee one day’s worth of food, which amounts to about fifty cents. Food with a cause.
+ Ladurée (3060 M St) - Suffice it to say the Instagram world lost its collective mind when pictures of store signage first circulated. The French macaron mecca opened in Paris in 1862 and is now one of the most well-known bakeries in the world. The Georgetown location will be only the fourth in the U.S.
+ Brilliant Earth (3332 Cady's Alley) - The newest addition to Cady's Alley, Brilliant Earth is a jewelry store that specializes in conflict-free diamonds and other gems. Engagement and wedding rings are made from recycled precious metals and ethically sourced gemstones. The company also donates 5 percent of its profits to communities affected by the jewelry trade.
+ Brow Bar DC (1614 Wisconsin Ave) - Certified microblading artists will enhance your natural brows at this Georgetown beauty & cosmetics addition. Unlike traditional cosmetic tattooing, this manual technique allows for greater precision and a more natural look.
+ DC Lash Bar (1633 Wisconsin Ave) - Georgetown’s newest beauty bar specializes in eyelash extensions creating customized looks that accentuate your lashes, and define your eyes.
+ Bluestone Lane (1066 Wisconsin Ave) - Influenced from the renowned coffee culture hub of Melbourne Australia, where premium coffee is a way of life, Bluestone Lane aims to make everyone feel like a local.
+ Guapo's (3050 K St) - This family owned restaurant is a go-to spot in the DMV for fresh Mexican dishes.
+ Reverie (3210 Grace St) - One of the most anticipated DC restaurant openings in 2018, Reverie will be helmed by Johnny Spero, former Head Chef of Jose Andres' Minibar.
+ Church (3222 M St) - The eatery and taproom will serve casual food, cocktails and beer, with a space to hang out, drink Vigilante coffee and hold meetings. The space will be filled with old church pews, mantles and fireplaces, truly making it one of a kind in the neighborhood.
+ Wawa (1222 Wisconsin Ave) - This elevated convenience store has a cult-like following among fans of its hoagies, breakfast sandwiches, and more.
+ Say Cheese (1132 29th St) - It's going to be a grilled cheese-focused eatery, which no one seems to be complaining about.
+ Capital One Cafe (3150 M St) - Get your banking done while recharging your devices and grabbing a quick coffee and snack.
+ The Wine Outlet (3210 Grace St) - Your source for the best wine, beer and gourmet food.
+ Cafe Georgetown (3141 N St) - Coffee is a cultural icon across the globe, bringing communities together and creating a nucleus for social activity. It's this idea of community that the café intends to bring to Georgetown--serving La Colombe coffee, wine, pastries, and a place for gathering.